Notes and Quotes updated (23/11/2016)

Media, Gender and Identity: An Introduction (2nd Edition)
David Gauntlett

MEN AND WOMEN TODAY
·         “If there is 'a battle of sexes' who is winning nowadays?” (Page 3)

·         “The sexes today are generally thought to be ‘equal’, to the extent that the cover of Time Magazine wondered if feminism was ‘dead’ in June 1998”.  (Page 3)

·         “A noisy minority argue that feminism has ‘gone too far’ and that it is now men who have the worst deal in society” (Farrell, 2001; Nathanson and Young, 2001, 2006; Hise, 2004; Ellis, 2005). (Page 3)

LAURA MULVEY AND THE ‘MALE GAZE’
·         Male viewers identify with the (male) protagonist, and the female characters are the subject of their desiring gaze.” (Page 41)

·         “Female viewers, Mulvey says are also compelled to take the viewpoint of the central (male) character, so that woman are denied a viewpoint of their own and instead participate in the pleasure of men looking at woman. (‘Men look at women; women watch themselves being looked at’, as John Berger had put it (1972: 47).) (Page 41)

·         “The female character has no importance in a film Mulvey says, except as a spectacle” (Page 41)

·         Heroes that drive the story are always male, whilst female characters are passive erotic objects”  (Page 42)

·         … value in the idea that women come to learn  to view themselves and other women through the ‘male gaze’ given the dominance of male produced media, but to deny the female gaze altogether does little service to women”.  (Page 42)

WOMAN AND MEN IN MOVIES
·         “In the 1950’s the most popular films included High Noon (1952) and Rear Window (1954)… focused on male heroes… these men typically made the decisions which led the story… assertive, confident and dominant”  (Page 50)

·         “Woman had important roles… far more likely than men to be shown as frightened, in need of protection and direction and offering love and support to the male lead characters” (Page 50)

·         “In 1960’s… all women characters cast as inept or were always housewives” (Page 50)

·         “ Often the female characters function only to serve the male lead”

·         “… or are gender stereotyped as the dumb/ unintelligent character or just there for their looks”.

·         Polled over 1000 young women aged 16-30; over half agreed that women are not accurately represented in TV & Film.  A further 37% also believe women are not even shown in a positive light.

·         Poor representation of women could even be specific to genre. 42% stated that horror films tend to portray women the worst, with romantic comedies not far behind on 36%.

·         “… pressure on young girls today to look a certain way, be a certain weight and copy the perfection they see on the cover of magazines and online.”
·         68% of women polled agreed that women in TV & Film do not promote a realistic body image and 59% believe that for women in Film & TV looks are the most important thing.

·         “Storylines should have a heroine (as opposed to a hero) and shouldn’t involve a romantic relationship”.

MEDIA MAGAZINE 34 à THE CHANGE ISSUE: ENGENDERING CHANGE
·         “Men active: woman passive” – John Berger à (Page 65)

·         “In a world ordered by sexual imbalance, pleasure in looking has been split between active/male and passive/female”.  – Laura Mulvey à (1985:306) (Page 65)

·         a generation of women who wanted to rebel against male dominance”  The Female Eunuch (1969)à (Page 65)

·         “The first appearance of a ‘girl’, in Dr No (UK, 1962), when Ursula Andress emerged from the ocean in a bikini, emphasised that these women were sex objects”.  (Page 66)

·         “… names were sometimes sexual puns – for example, ‘Pussy Galore’ and ‘Honey Ryder’. “ (Page 66)


·        “Representation of women across all media tends to focus on the beauty, size/physique, sexuality, emotional (as opposed to intellectual) dealings and relationships”

·        Laura Mulvey quoted as saying “Narrative fiction film created images of women used for the gratification of men”.


MEDIA MAGAZINE 32 à THE HUMOUR ISSUE: IS NESSA BAD FOR OUR HEALTH

·        “...Characters body weight was linked to narrative lines – fat people less likely to be shown having romantic relationships and their plot lines generally had a negative narrative outcome” (Page 22)

·        “ bad things happen to fat people and good things happen to thin people” (Page 22)

·        “ One believes that representations are constructed in order to fit with mainstream hegemonic values” (Page 22)

·        “Identity is complicated, everyone’s got one” – David Gauntlett

·        “Influential women in public life continue to be sources of inspiration, but how much does the media challenge hegemonic constructs of femininity”.

·        “Practice stubborn sexism and misogyny that fails to recognise or hold up any mirror on society, choosing instead to reinforce prejudice and maintain unequal gender divisions”

·        “Reinforcing and celebrating sexism”

·        “ ..Analysing the dominant discourse of Hollywood cinema, concentrating primarily on the notions of images of women as spectacle and as fetishized object”.


·         …”women are victimized in association with their national labels”.

·         In 2013, women comprised less than a third of speaking parts in the top grossing domestic films

·         Women only accounted for 15% of protagonists

·         “ A growing disconnect… between what we might perceive as being the current status of women in film and their actual status” – Dr Martha Lauzen (Executive Director of The Center for the Study of Women in Television and Film at San Diego State University)

·         “Truth…latest films… female characters are two times more likely than males to be identified only by a life related role rather than work related role… rarely portrayed as formal leaders” (Lauzen, 2015)

·         “Recent popularity of female heroines like Katniss Everdeen in the Hunger Games series  and Tris in the Divergent series may lend to the impression that women are represented equally and fairly”


·         “I feel like with young women, their bodies are constantly objectified and used in a sexual context.”

·         With older women [their bodies are] constantly the butt of a joke… seminal scene that illustrates that is in About Schmidt, when Kathy Bates gets into the hot tub and Jack Nicholson is horrified and the audience is supposed to scream. … deeply offended by that scene”
[Melissa Block (2012) Sarah Polley: On Love, Desire and The Female Body. NPR]

·         In the top 100 grossing films of 2008 young women were sexualised more often than men.  39.8% of women were wearing sexually revealing attire compared to 6.7% of men.

·         30.1% of women were shown partially naked compared to 10.3% of men.
[Stacy L. Smith and Marc Choueiti: Gender inequality in cinematic content? A look at females on screen and behind the camera]



·        2007 -2012: 28.8% of women wore sexually revealing clothes as a opposed to 7%  of men

·         “Women are shown on screen, they’re often portrayed in a hyper sexualized way”

·         “31.6% of females were shown wearing stereotypically “sexy”  clothing”


Feminist Media Studies
Liesbet van Zoonen (First Published 1994)

Spectatorship and the Gaze
·         “…display of woman as spectacle to be looked at, subjected to the gaze of the (male) audience.” (Page 88)

·         Pornography is the most obvious genre built on the exhibition of women’s bodies as objects of desire, fantasy and violence” (Page 88)

·         “The incorporation of women’s bodies as decorative ingredients in advertisements of drinks, tools and - most notoriously – cars in common practice”   (Page 88)

·         … In TV game shows the assistant to the quiz master is the predictably attractive, scantily dresses blonde” (Page 88)

·         “Hollywood cinema has a long standing tradition of constructing women as a spectacle for voyeuristic pleasure” (Page 88)

·         “  This common feature of popular and high culture alike – for in ‘art’ women’s bodies have been exploited in similar ways  - suggests that in western society to be looked at is the fate of women , while the act of looking is reserved to men.” (Page 88)

Men looking at women
·         ‘Scopophilia’ is defined as a basic human sexual drive to look at other human beings, a conscious and concentrated way of looking that causes particular feelings of lust and satisfaction that are not directly related to erotogenic[1] zones’  (Page 88)

·         “In mainstream Hollywood film, women function simultaneously as erotic objects for the male audience who can derive scopophilic pleasure from their presence, and as erotic objects for the male protagonists with whom the male audience can identify” (Page 89)


·         Thus the woman as icon….  Page 90


·         “Cinema undermines women’s intelligence... they don’t see us as a powerful economic force, which is incredible ignorance” – Salma Hayek (Mexican – American actress)

·         “We must commit to equalizing the playing field for women in Hollywood” – Jennifer Siebel Newsom (Director of documentary Miss Representation)

Gender Trouble
Judith Butler (First Published 1990)
·         “I read Beauvoir who explained that to be a woman within the terms of a masculinist culture is to be the source of mystery and unknowability for men” (Preface 1990) {Page 29}

·         “For the masculine subject of desire, trouble  became a scandal with the sudden intrusion, the unanticipated agency, of a female ‘object’ who inexplicably returns the glance, reverses the gaze and contests the place and authority of the masculine position” (Preface 1990) {Page 30}

9 Female Movie Stereotypes that we should kick to the curb

·         “Read it and weep: The gender ratio of men to women in film is 3.4 men to 1 woman”

·         “For every female character that appears in a movie there are at least three male characters in the same movie... Upsetting right?”

·         “It’s hard to find a female character that doesn’t fit into some type of degrading feminine stereotype”

·         “It’s time to cut the crap, Hollywood. We want female movie leads that are clever, strong, independent and real... here are nine female movie stereotypes that should be nixed immediately”.

·         The cold heartless boss, Miranda Priestly in The Devil Wears Prada she’s callous, detached, and the main antagonist... However, this can’t be the stereotype for all women in positions of power.” “Instead we should portray female bosses as motivated or brilliant, which most are in real life”

·         “The damsel in distress, a broken woman with a troubled past and/or dark secret is completely lost until she is often saved by an often shirtless male. The problem with this stereotype is that it perpetuates the idea that women need to be saved”

·         “Woman are completely capable of solving their own problems without the help of a hunky man”

·         “The sleazy journalist, most movies portraying female journalists doesn’t do the career justice; these characters will always have some sort of relationship with their male sources. Sometimes it’s a flirtation, but other times it’s a sex-for-secrets trade-off. Trainwreck, Amy Schumer’s journalist character has sex with the subject of her story after knowing him for less than 48 hours

·         “The workaholic,  she’s an intelligent, ambitious, and driven working woman, she’s landed her dream job doing something she loves and so she spends most of her time at the office. When she finally falls for Mr. Right, her job interferes with the relationship, and she’s forced to make a decision. Referencing The Devil Wears Prada once again, Anne Hathaway’s character is the workaholic. After her career takes off, her relationship with her boyfriend suffers. Why is it so unimaginable that a woman can be as dedicated to her career as her significant other?

·         The Transformation Girl, The female character starts off wide-eyed and innocent, but as soon as she meets her Prince Charming, she completely changes her appearance, personality, and values in order to become the version of herself she believes her man will want. (Sandy – Grease) This can have detrimental implications for younger viewers, for the overall theme of these movies is “don’t be yourself if you want someone to fall in love with you.” A better option would be to have a female character that stays true to herself and still gets the guy.

·         The dead mother, the mothers that do appear in Disney princess movies are usually the villain trying to covet the youth and beauty of our young heroines. 

·         The forever single all-knowing best friend, while the main heroine of the movie navigates through her own dark and twisted romantic adventures, her best friend is always on the side-line giving out life-changing advice.

·         The high school bitch, this stereotype is the most farfetched… newsflash; pretty, popular girl isn’t always a soulless demon (Mean Girls & A Cinderella Story). High school can actually be a positive experience.

·         The desperate city girl, (He’s Just Not That Into You) This female stereotype is desperate for a date, although casual dating never seems to work out for her.

(Word Count - 2,121)





[1] originating from or causing sexual stimulation; erogenous 

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