MEST 4

  A good second draft – definite improvement but some areas still need a bit of work Written English is much better for two pages but then slips back – look over this carefully.   Introducing quotes is still an area to look at; same for topic sentences. You definitely need to cut the essay down a little – too long. Lacking media/feminist theory. I said this in your original feedback: Butler, McRobbie, van Zoonen, Dyer (power and stereotypes), Gerbner’s cultivation theory (media effects), the Jean Killbourne video this week. Where are they in the essay? Ending needs work – I’d re-write the final paragraph.  Copy and paste this feedback into a new blogpost on your MEST4 coursework blog called 'Critical Investigation tutorial – second draft’. Your immediate priority needs to be the Linked Production: this is worth 32 marks. When you have a Linked Production in draft form, return to this essay with fresh eyes and look to make three or four key improvements be

“The media has always been overwhelmingly in the hands of men” [1] Barbara J. Berg, PhD Author: Sexism in America How are women represented in films such as Fast and Furious 7 and what impact might this have on wider society? Over the years, women have faced many challenges when it comes to the issue of equality in the film industry. We struggle when it comes to being treated equally with men; they were and still are seen as the superior ones, which reinforces Berger’s quote that “Men are active and women are passive”. [2] Despite the reports and claims about the developments in equality for women over recent years big Hollywood franchise films still present numerous negative stereotypes of women. This is particularly evident in the Fast and Furious franchise films and the James Bond franchise films where the female actresses are objectified and presented as meaningless sex objects. The way that female characters are presented is simply to please the male eye both in