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Media, Gender and Identity: An Introduction (2 nd Edition) David Gauntlett MEN AND WOMEN TODAY ·          “If there is 'a battle of sexes' who is winning nowadays?” (Page 3) ·          “The sexes today are generally thought to be ‘equal’, to the extent that the cover of Time Magazine wondered if feminism was ‘dead’ in June 1998”.  (Page 3) ·          “A noisy minority argue that feminism has ‘gone too far’ and that it is now men who have the worst deal in society” (Farrell, 2001; Nathanson and Young, 2001, 2006; Hise, 2004; Ellis, 2005). (Page 3) LAURA MULVEY AND THE ‘MALE GAZE’ ·          “ Male viewers identify with the (male) protagonist, and the female characters are the subject of their desiring gaze.” (Page 41) ·          “Female viewers, Mulvey says are also compelled to take the viewpoint of the central (male) character, so that woman are denied a viewpoint of their own and instead participate in the pleasure of men looking at woman. (‘Men l